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/commentable: Why Disenchantment Looms Online
Dinarius = digital interest
23 June 2008

Why Disenchantment Looms Online

I just received a forward e-mail which I whole-heartedly try to dissuade my friends from sending. This was a nice, little common-sence list of things you can do to promote your online business. To some few uninitiated Internet surfers, some items on this little list may seem quite clever, but I assure you, it is the very ubiquitous presence of these techniques all across the Internet that will steadily render our precious visitors brain-dead, bleary-eyed and disenchanted with our efforts.

“1. Start your own internet radio station…” Podcasts are indeed picking up steam and catching on but something is still missing from most, personality.

“2. Turn your banner ad into a trivia question…” Banner ads have recently become the bane of the Internet experience overall and are being dumped for GRID ads and sponsored CSS layouts. The trivia question bit isn’t such a bad idea though. People like a challenge or competition.

“3. Motivate people to buy your product…” Really? Is that still a good idea these days?

“4. Get your sales letters and web site evaluated for
Yes, actually if you dare ask the Internet community at large for an opinion, you’re doomed to get hundreds of them. The trend is to be nasty. If you must beg for an evaluation, do it at a membership site or within a community that fits the niche you’re headed to; the opinions will be more productive.

5. Get your products or services evaluated for free…” Same story as the thought in Number 4.

6. Keep your loyal customers happy because they
are your future profits…”
Right on. Smile when you speak, quote a higher price than you’ll be charging them due to their loyalty, etc.

*“7. Clone your advertisements all over the internet
by allowing your visitors to give your online freebies
away…”* This isn’t SPAM. This is WIDGETS and JAVASCRIPTS and little tickers and RSS FEEDS and YOUR content that other sites can use. It used to count for site HITS for you; now it doesn’t, so you put your site’s URL on the freebie for promotional reasons hoping for a VISIT rather than a HIT.

“8. Make it easy for your affiliates to make sales…” Be a good pimp. Buy yo’ ho’s something pretty to wear. Use nice templates, don’t clutter, create EPK’s so that your affiliates all show YOU in the same way. Uniformity, continuity and respectability are the orders of the day.

*“9. Persuade e-zine publishers or webmasters to run
your ad for free…”* Right. Adopt-a-sucker.

“10. Make your products sell quickly by adding a ton
of bonuses.”
This kind of assumes that you have the money to provide a TON of bonuses. I think this advice is born of a Network Marketing tactic that doesn’t suit the Internet so well.

These tactics should be considered base-knowledge for even attempting sales or promotions online. The varied and numerous ways to implement these simple words in ways that are unique could fill a book that I am loathe to write. But that’s the key. Every webmaster is “Linkdin” these days and the Internet has become a homoginized experience for the casual surfer. Creativity still attracts the valued VISIT, not just the HIT.

Consider HITS as the starter motor. Promote for HITS. Then play for VISITS and play for keeps. Think far outside the box by using code to deliver the top-rated content: Science, Humor and Education via video, pictures or very brief, one-a-day calendar type articles that can circulate like wildfire.

Favorite's the ARTICLE, not the SITE.