The danger of Web 2.0’s collapse first became clear to me with an unpublished article entitled My Dear John To Web 2.0 In it are examinations of the mentality that has returned Mystery Meat Navigation to the forefront of site design. The height of this absurdity is Microsoft’s desire to be the first Operating System that the next one BILLION computer users see. In a move that is completely at odds with this welcoming ease-of-use is Windows Vista’s utter lack of a “Start” button. Only if you already have familiarity with the product do you know that the Windows Logo is actually the old Start button.

Alienating a rich, valuable audience is hardly advisable to any business in any area and investors are starting to take note. The Financial Times is not the first to report that, “Web 2.0 Fails To Produce Cash.”:http://www.ft.com/cms/s/0/6c968990-2b4c-11dd-a7fc-000077b07658.html?nclick_check=1 Hits aren’t cash. They’re hits. The current thinking is that monetizing HITS is the key to success. What remains true is that TIME is money. This thinking is a common error. i.e. Bigger is safer. That’s wrong; bigger is just bigger. The Financial Times is the latest in a string of Leaderboard results on Techmeme that are blogs and articles beginning to call attention to the cracks in the thinking that is the foundation of Web 2.0

There’s really not a lot of variety in what consumers will always be interested in no matter what medium, what time of day and with what frequency they appear. Pam Rodriquez’s butt is an example of that. (Aren’t you glad you have her name now?) Web 2.0 is specializing in alienating normal people from the things that they find useful: Weather, sex, food, housing, friends and family, what to do with the thousands of pictures they have on their digital cameras. The Financial Times reports that Twitter is one example of a Web 2.0 alienation tool (our own expression) that cannot land on a solid business model despite its appeal to early adopters.

Twitter is useless to normal people. If normal people who spend millions of dollars on goods and services can only post a message 140 characters long to any of their friends, it will most likely be drivel like, “need milk; be home by 5PM; beach tonight; school tomorrow; say no to drugs; dad and I love you.” Twitter originated to help co-workers, friends and family answer the simple question, “What are you doing right now?” Guess what? Normal people don’t care.

And this Web 2.0 Cloud Computing is so frustratingly alienating as well that it just gets me stuttering and stammering. I’ll deal with that later when I’m up in D.C. and I clear my head a little. Dear Web 2.0, please stop alienating ‘normal people’ and remember two things: TIME is money at the end of the day and also, Mystery Meat Navigation was never good even though it always looked really cool. As pam Rodriquez’s butt said, “some things lose their attraction over time. Some things don’t.”

DINARIUS Bryan's old Digital Interest blog