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/commentable: Determining Site Statistics.
Dinarius = digital interest
14 February 2008

Determining Site Statistics.

14FEB08 – You can’t buy love, but love can buy advertising and we love your love! We’ve been from the penthouse to the doghouse. We were once in the top 1% of all websites tracked by Alexa.com and now completely vanished with no rank what so ever. But we have evidence that this ranking is foul. With the next metrix for advertisers to look at being time spent on a site or page, what of the three website statistic trackers will help us get advertising if the day should ever arrive?

Traffic Facts from GoDaddy is the only service that we pay for.

Alexa is bunk. We have more visitors, alleged by Traffic Facts (Go Daddy), than ever before. We peeled down the taxes on bandwidth by reducing the number of HITS each VISITOR automatically generated by a factor of five or six and Alexa dumped us. Webmasters used to have bragging rights to such stats until numerous stat engines and companies were found to measure such things inaccurately. From our own experience, what’s more valuable? Visitors or hits?

It used to be that HITS were where it was at. More hits meant a demand for more revenue from sponsors and underwriters, “hey, they’re hitting my site, so they’re seeing your ad.” Well, no. The old Feed Roll that we used to use to deliver RSS news stories to the front page of Dinarius generated about six to eight HITS for every single visit or page request. This threw the actual hit count way, way off in favor of the old Metrix. Little did we know we could have then been making money.

Our visitor statistics are honest, but somewhat embarassing. At the start of the Go Daddy Traffic Facts campaign, nearly ALL visitors were UNIQUE VISITORS meaning there was little return business. Today, a week’s worth of traffic sees half the visitors unique and that fraction is dropping. But we don’t want it to drop too far. New blood is new blood. Averages say that 3% of your visitors will stick and come to visit again another day. Of our 1,400 Week-to-date, this equates to a modest 21 new lovers next week: 1400/2 x .03 = 21 So in a week, we’ll get to 800 people visiting regularly.

This is quite small by “big” blog standards. Big blogs are updated nearly daily – small blogs, less often. We write about seven to ten new articles a week and record new podcasts about once or twice a month.

Google’s Webmaster Tools show us what phrases are most often searched for that result in a few visits. With a grand total of something like 19 people showing as having visited through a click on a search result, it looks as though Search Engines either aren’t the thing for us, or we should examine SEO: Search Engine Optimization.

Alexa couldn’t care less what pages on the site performed well or bad.

SiteMeter was just installed and might prove to be the most publicly humiliating part of this whole experiment. By visiting the HomePage at http://www.dinarius.com you can go to the bottom of the page where a little SiteMeter button awaits. You, a potential advertiser or sponsor or underwriter, could click it and see a general hash-out of our statistics. Or you could just be a nosy surfer. SiteMeter promises to reveal locations of visitors to us to show us ‘local’ visits and also get a run down on referrals and page requests. We’ll see.

By far, the most aggrevating but detailed website hit counter and statistic tool we have is with Go Daddy. We’ve talked about this before, but we check monthly to see what’s interesting to people. Considering the upcoming new Metrix, Traffic Facts is good for telling us what articles interested people most by telling us where more visitors squatted, presumably reading the articles.

The big surprise this month, Above The Fold! More time was spent by more visitors going over, or rather poring over, specific articles in the section we’ve always loved, Above The Fold. Keep up! We recently gave Above The Fold its own RSS feed which is:

http://www.dinarius.com/ATF/rss/

Despite my lengthy blogs, Above The Fold is brief, concise and filters tons of news to deliver just the stuff that bridges the gap between techs and regular people. I do my best. When you look at website statistics, it’s very important to combine a page’s visits with the average time sent on the page. This will tell you what your current visitors find most interesting and help you steer future content to meet the desires of the masses.

In the rare event that certain pages on your website are star-performers, you can select those pages alone for premium advertising.

Favorite's the ARTICLE, not the SITE.